Dynamic colors and special effects capture attention. We create the color and effect pigments that will catch consumer attention and improve paint, coating or ink manufacturing processes.

BASF technology can add sharp color, shimmer, pearlescence, iridescence, or sparkle to virtually every product imaginable. We offer color pigments and dispersions and special effect pigments for all types of coatings applications. In ink applications, our products can impart a metallic luster, scuff resistance, stiffness, and fluid or paint-like consistencies. Our effect pigments, for example, feature excellent optical properties for screen-printing applications using paper, foil, film, and textile substrates.

Our performance minerals such as kaolin, attapulgite and mica products improve performance, lower costs and increase efficiency of products and processes in the coatings and ink industries. For example, our hydrous aluminosilicates can provide excellent titanium dioxide extension, improved color, gloss control, dispersion, stain resistance and enamel holdout, and our calcined grades are known for good hiding, tint strength and scrub resistance in paints.

We also create kaolin-based pigments that are used in coatings for a broad range of papers, from glossy magazines, to books and newspapers. Our special effect films add iridescent sparkle to a wide range of coatings, from marine gel coats to sporting goods.

For photographic prints, we offer precious metal solutions that impart special effects and enable photographers to adjust the tone of their work in unique ways. Our precious metal inks, coatings and pastes and our thermal spray coatings are used in a wide variety of applications ranging from decorative to protective.