Appliance coating

BASF color and special effect pigments are used extensively to enhance the appearance of appliances and create product demand and differentiation in the marketplace. Products such as the exciting and trendy black pearl Black Olive™ , glittering Firemist™ pigments, and Lumina™ colors, which have high chroma and color purity, all deliver unique attributes. Meteor® and Meteor® Plus inorganic pigments are well-suited for appliances where heat buildup is undesirable, due to their exceptionally high IR reflectance properties. And for cost performance, Ultrex® , Satintone® , and ASP® kaolin-based extenders provide titanium dioxide extension while maintaining durability and appearance performance. Attagel® thixotropes provide low-cost thixotropic performance to reduce settling, improve sag resistance and reduce syneresis, especially in water-borne coatings.

So, no matter what the appliance, from cell phone to coffee maker, oven to computer console, BASF products really make them stand out from the crowd and perform a step beyond.