From whiter, more durable pool plaster to richly colored roof coatings and bold interior paints, chances are BASF products are inside and outside your home. Our products improve the look and performance of a wide range of architectural products, including indoor and outdoor paints and coatings, concrete and plaster, and textiles.

Our metakaolin concrete and plaster additives strengthen piers and parking garages, as well as pools and spas. Because they are white, they are becoming the performance additives of choice for a wide range of architectural applications where a white appearance is critical. Some states' departments of transportation have approved the concrete additive for use.

We manufacture a wide range of color pigments, special effect pigments and high performance mineral additives designed to brighten, whiten, strengthen and visually enhance architectural products. We offer a dynamic paint color system, for example, that contains more than 1300 different colors. Our special effect pigments offer stylists a broad range of optical effects for textile printing.  BASF also produces styrene acrylic latex for use in architectural coatings.

BASF offers coatings formulators, architects and engineers alike the products they need to make their own products better.