RESEARCH TRIANGLE PARK, NC, November 1, 2010 – Growers using Headline® fungicide for the 2011 growing season can receive improved returns on their investment in many ways. Headline users will continue to see superior disease control and Plant Health benefits, and are also eligible to save money through the Headline Advantage and Farm Plan™ offers.

Headline Advantage
Headline Advantage offers growers an opportunity to earn a $100 per gallon rebate on Headline purchases made by March 15, 2011 from authorized BASF retailers.

“In these economic times, we realize it is extremely important for growers to maximize yield and protect their investments,” said Reed Barrett, Market Manager for BASF. “On-farm trials and research have shown that Headline helps maximize yield potential. We want to ensure that every grower who wants to get the most out of every acre has access to Headline, and this offer helps to do that.”

For more information on Headline Advantage, growers should visit www.headlineadvantage.com or consult with their authorized BASF retailer.

Farm Plan Offers Additional Incentives
BASF has also teamed up again with Farm Plan to provide growers another way to save on their purchases for the 2011 season.

Under the 2011 program, growers can finance a purchase of two or more BASF crop protection products—such as Headline fungicide and Kixor® herbicide technology—through Farm Plan with zero percent interest and no payments for 180 days. To take advantage of this offer, growers must make a purchase using their Farm Plan account by July 15, 2011.  For more details, growers should contact their authorized BASF retailer, or find out more at www.financingoffer.basf.us. See full terms and conditions of the Farm Plan offer at www.farmplan.com.

About the Crop Protection division

With sales of €3.6 billion in 2009, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.

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BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

Farm Plan™ provides revolving lines of credit designed to accommodate the seasonal and every day purchases of agricultural producers in the United States.  Versatile and dependable, Farm Plan provides producers with the purchasing power and account management tools needed to run more profitable, more efficient operations.  Farm Plan is offered at more than 7,000 agricultural retailers across the U.S and helps retailers to improve their business performance by managing accounts receivables while accelerating cash flow, reducing risk, and increasing profitable sales.  For more than 30 years, Farm Plan has provided producers and retailers with dependable financing solutions.

Always read and follow label directions.

Farm Plan™ is a service of FPC Financial, f.s.b.

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