• Designed as a drop-in replacement for powdered activated carbon
• 90+% mercury removal to help meet current and future regulations
• Enables utilities to sell fly ash for concrete applications

ISELIN, NJ, August 30, 2010 – BASF’s Catalysts division will introduce Mercury Sorbent ZX™, an innovative mercury adsorbent solution for coal-fired power plants, at the Power Plant Air Pollutant Control “MEGA” Symposium, being held Aug. 30 – Sept. 2, 2010, in Baltimore, Maryland. The symposium is sponsored by The U.S. Department of Energy, the Electric Power Research Institute, the U.S. Environmental Protection Agency, and the Air & Waste Management Association (A&WMA).

Mercury is a toxic, persistent pollutant that accumulates in the food chain. Mercury in the air is a global problem. Fossil fuel-fired power plants are one of the largest remaining sources of human-generated mercury emissions in the world. Currently in the United States, mercury regulations for coal-fired power plants have been enacted by many states, with federal regulations expected in the near future.

BASF Mercury Sorbent ZX has demonstrated excellent results in several full-scale demonstrations for both fabric filter and electrostatic precipitator particulate collection devices. It is a cost-effective product that is designed as a drop-in replacement for powdered activated carbon – no re-engineering of injection equipment is required.

“In third-party independent testing with sub-bituminous coal, BASF Mercury Sorbent ZX consistently delivered 90-percent-plus mercury removal from coal-fired power plant exhaust stacks to help meet state and federal regulations,” said Stan Mack, Business Manager, BASF Stationary Source Emissions.  ”In addition, Mercury Sorbent ZX enables the utility to sell the fly ash generated during the combustion of coal for concrete applications, thereby increasing revenue opportunities for the customer while also avoiding fly ash disposal costs.”

About BASF’s Catalysts division
BASF’s Catalysts division is the world’s leading supplier of environmental and process catalysts. The group offers exceptional expertise in the development of technologies that protect the air we breathe, produce the fuels that power our world and ensure efficient production of a wide variety of chemicals, plastics and other products. By leveraging our industry-leading R&D platforms, passion for innovation and deep knowledge of precious and base metals, BASF’s Catalysts division develops unique, proprietary catalyst and adsorbent solutions that drive customer success. 
About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.