ANAHEIM, CA, March 4, 2010 – During the 2010 Commodity Classic starting today in Anaheim, California, BASF will highlight strategies that enable growers to get the most out of every acre and build better returns in 2010.

“In the grower’s battle against yield-robbing weeds, disease and insects, BASF herbicides, fungicides and insecticides can be used as building blocks for reaching a higher yield potential,” said Paul Rea, BASF U.S. Crop Protection Division Director. “Growers who stop by our booth will see firsthand how this portfolio approach will help them achieve outstanding yields in corn, soybeans and wheat.”

Growers can improve their yield potential by utilizing a variety of BASF crop protection products. These include:

• Headline AMP™ fungicide – New for the 2010 growing season, Headline AMP is the first combination fungicide specifically developed for corn growers who want both maximum protection from foliar diseases and improved Plant Health. Headline AMP is a combination of the same active ingredient in Headline® fungicide with the addition of a unique, best-in-class triazole.
• Kixor® herbicide technology – Kixor is the only pyrimidinedione on the market and provides broad-spectrum control of more than 70 tough broadleaf weeds, including including ALS, triazine, and glyphosate resistant biotypes.
  

Available in a new family of products, Kixor is one of the most flexible and versatile herbicide technologies on the market and can be used on a wide range of crops.

• Headline® fungicide – Headline is the most researched fungicide on the market, and provides excellent disease control and Plant Health benefits. These benefits, such as improved stress tolerance and improved growth efficiency through better use of nitrogen fertilizer, mean healthier plants and higher yield potential. In addition, growers may qualify to save up to $75/gallon on their 2010 Headline purchase with the BASF Headline Advantage offer. For more information on Headline Advantage visit http://agproducts.basf.us/.

In addition to sharing their innovative portfolio with visitors, BASF will also be offering a variety of activities in the booth throughout the show. These activities include building a massive LEGO® agriculture sculpture in the booth, a ‘Scribble Tee’ coloring activity for children, free Dippin’ Dots® and the opportunity to win one of three $1,000 American Express® gift cards.

“Commodity Classic is always a fun and educational event. BASF really enjoys talking with visitors about their challenges and learning how we can partner with them to increase yields and improve their return on investment,” said Rea. “The engaging activities in our booth, like the Lego sculpture and coloring contest, add a spirit of fun to connect with all attendees.”

About the Crop Protection division

With sales of € 3.4 billion in 2008, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the Web at http://agproducts.basf.us.

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

Always read and follow label directions.
Headline and Kixor are registered trademarks of BASF.  Headline AMP is a trademark of BASF.
LEGO is a registered trademark of The LEGO Group.
American Express is a registered trademark of American Express Company.
Dippin’ Dots is a registered trademark of Dippin’ Dots Corporation.
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