ANAHEIM, CA, March 4, 2010 – Today BASF will present information about two new innovations to help growers get the most out every acre. 

In two mini “What is New” (miniWIN) presentations, BASF Technical Market Managers Nick Fassler will share information about Headline AMP™ fungicide, and Dan Westberg, Ph.D. will present Kixor® herbicide technology.

For recognized leaders in corn yields who seek additional assurance, Headline AMP™ is the combination of disease control and Plant Health fungicide that combines the proven power of pyraclostrobin with a unique triazole, providing maximum disease protection and yields.

In 29 replicated university and seed company trials over the past three years, Headline AMP outperformed all competitive products, delivering maximum protection and netting more than 11 bu/A yield increase compared to untreated checks.

“Corn growers looking for a combination fungicide that provides excellent disease control and Plant Health benefits should definitely be pleased with Headline AMP,” Fassler said.

Kixor herbicide technology is a unique chemistry designed to control more than 70 of the toughest broadleaf weeds facing growers today including those resistant to the ALS inhibitors, the triazines, and glyphosate. Providing fast, complete burndown and residual activity in a wide range of crops, Kixor is one of the most flexible and versatile herbicide technologies on the market today.

“Weed control products are necessary to help ensure success for growers in a challenging economy,” Westberg said. “We at BASF are pleased to be able to help growers get the most out of every acre with new, innovative solutions like Kixor herbicide technology.” 

About the Crop Protection division

With sales of € 3.4 billion in 2008, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the Web at http://agproducts.basf.us.

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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Kixor and Headline are registered trademarks of BASF. Headline AMP is a trademark of BASF.
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