CHARLOTTE, NC, February 1, 2010 – Effective Feb. 15, 2010, or as
contracts allow, BASF will increase its prices by up to $US 0.04 per wet
pound in the United States and Canada for all Styronal® styrene-butadiene
latex products, all Acronal® styrene-acrylic latex products and all Basonal®
multi-monomer latex products used in the paper market.

This action is being taken as a result of increases in raw materials, in particular styrene and butadiene, coupled with freight related increases and higher energy costs.

Acronal, Basonal, and Styronal are registered trademarks of BASF SE.

About BASF’s Paper Chemicals division
BASF’s Paper Chemicals division offers process chemicals to optimize costs and increase machine efficiency, functional chemicals to lend specific properties to paper, and finishing chemicals to improve the appearance and performance characteristics of printed paper and board. With this comprehensive portfolio, BASF is the leading supplier of paper chemicals worldwide.  BASF established Paper Chemicals as a separate division when it acquired Ciba in April 2009. The ISO 9001:2000-certified Paper Chemicals division operates sites in Europe, Asia and the Americas. For more information, go to http://www.paper-chemicals.basf.com

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.