RESEARCH TRIANGLE PARK, NC, November 12, 2009 – For the 2010 growing season, growers using Headline® fungicide will receive returns on their investment in multiple ways.  

Excellent disease control
Headline fungicide provides excellent disease control, protecting yield loss and growers’ investment in seed, fertilizer and other crop protection inputs.    A broad-spectrum fungicide with a high level of activity on major diseases that threaten yield and crop quality, Headline is used to protect more than 90 crops including corn, soybeans and wheat, and controls more than 50 diseases.
“Since plants treated with Headline aren't wasting energy fighting off disease, they have more energy to spend on growth and yield production,” said Reed Barrett, Market Manager for BASF. 
Plant Health benefits
Not only does Headline provide excellent disease control, it also promotes improved stress tolerance and improved growth efficiency through better use of nitrogen fertilizer. The benefits of Headline mean healthier plants and higher yield potential.
“Growers who use Headline for disease control report more vigorous plant growth and stress tolerance advantages such as better standability and improved harvest — helping to increase yield,” Barrett said.
In more than 6,000 on-farm trials in the past five years, growers using Headline realized a yield advantage of 4-8 bu/A in soybeans, 12-16 bu/A in corn and 8-12 bu/A in cereals.
Headline Advantage available for 2010 purchases
Growers purchasing Headline fungicide for the 2010 season can be eligible for up to $100 back per gallon directly from BASF.    

“In these economic times, we realize that growers need to get the most out of every acre,” Barrett said. “On-farm trials and research have proven that Headline helps maximize yield potential.” 

Headline Advantage offers qualified growers who purchase Headline for the 2010 season potential returns for every gallon purchased:

• If purchased by Feb. 15, growers receive $100 per gallon back
• If purchased by May 15, growers receive $75 per gallon back
• If purchased by Aug. 15, growers receive $50 per gallon back

To participate in Headline Advantage, or to learn more about the details of  this offer, go to www.headlineadvantage.com , or ask a BASF retailer.  

Bottom line – Headline pays
“Headline fungicide provides growers with a return on their investment on many levels,” Barrett said. “Excellent disease control, Plant Health benefits, more efficient harvest, maximum yield potential, and Headline Advantage are all reasons for growers to use Headline in 2010.”

About the Crop Protection division
With sales of € 3.4 billion in 2008, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the Web at http://agproducts.basf.us.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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