FLORHAM PARK, NJ, November 10, 2009 – BASF Corporation today announced LycoVit® 10 CWD/S, a vegetarian lycopene formulation designed especially for beverage and food applications at Supply Side West, an international trade show and conference that takes place from Nov. 12-13, 2009, at the Venetian and the Sands Expo, in Las Vegas, Nevada.   Visitors to BASF’s booth 20099 will have the opportunity to hear a presentation on LycoVit 10 CWD/S.

Tomatoes, water melons, papayas and pink grapefruits have their bright red color in common, which comes from the carotenoid lycopene. Apart from its coloring qualities, lycopene is a potent antioxidant, which reduces the damaging effect of reactive oxygen species in human cells and helps promote cell protection.

LycoVit 10 CWD/S is allergen-free, vegetarian, non-animal derived, protein-free, GMO-free, BSE/TSE-unaffected, kosher and halal. As it is cold-water dispersible, it is suitable for basically all beverages like lemonades, sport drinks, multivitamin juices, fruit-based drinks, ready-to-drink beverages, liquid supplements and meal replacements.  In addition, LycoVit 10 CWD/S can be used in many foods like dairy products, cereals and nutrition bars.  LycoVit 10 CWD/S is part of BASF’s “Universal Formula” range of nutritional ingredients that can be used in all major countries worldwide.