SOUTHFIELD, MI, October 30, 2009 – BASF Automotive Refinish, the leader in aftermarket waterborne refinish systems, today announced that it has launched a new and improved Web site design with the same familiar name: www.basfrefinish.com.

The first thing users will notice is that the new design offers a clean appearance and streamlined content. BASF also made major changes to the site navigation structure, which provides users with improved communication and greater ease of navigation.

The site continues to be multilingual, featuring English, Spanish and French language choices to better serve all North American customers.

Another new feature to the site is an upgraded search interface, providing an interactive results grid allowing for column sorting and resizable columns.

The new site design and functionality is part of BASF’s ongoing effort to help make its customers more successful. Be sure to visit www.basfrefinish.com today!

For a press photo, please click here: http://www.basf.us/pressphotos/10-30-09_BASFRefinishWebSiteDesign.jpg

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.