Company offers total solutions for plastics applications through its expanded portfolio of colorants and additives

BASF to present three papers and introduce new pigment for plastics

FLORHAM PARK, NJ, October 20, 2009 – BASF will feature its broad range of colorants and additives for plastics at the CAD RETEC 2009 Conference, hosted by the Society of Plastic Additives’ Color & Appearance Division, Oct. 18-20, in Savannah, Georgia.

The company will showcase in its booth number one the products and technologies it offers that will allow the plastics industry to:

• Create vibrant colors and eye-catching special effects;
• Keep plastics cool even under intense sun conditions;
• Meet  FDA compliance for food contact applications;
• Maintain color and physical properties longer in end use applications.

In addition to having a booth at this event, BASF scientists will also present several key papers at this event:

Monday, Oct. 19:

• At 8:45 a.m., Tad Finnegan, Head of the Plastic Additives Technical Center for North America, will discuss “Heavy Metal Free Color Solutions for Durable Polyolefin Applications.” This paper will cover a methodology for replacing heavy-metal based pigments in plastics that are used outdoors without sacrificing the performance of the system.
• At 2 p.m., Doreen Becker, Technical Marketing Manager for Effect Pigments,  will cover “New Color and Effect Pigments and Trends for Plastics,” highlighting new developments in chromatic and effect pigments and ties them to the current color trends within the world of plastics.
• At 5:10 p.m., in the New Technology Forum, Michael Edison, Market Development Manager, Plastic Additives, will introduce “Sicopal® Orange K 2430,” a new inorganic orange colorant for plastics from BASF.

Tuesday, Oct. 20:

• 11 a.m., Steve Goldstein, Technical Manager, Performance Chemicals, will discuss “Heat Buildup Testing,” covering the test methodology for heat buildup in plastics and evaluates how pigments influence this heat buildup.

“Color & Appearance RETEC is a great place to meet with formulators involved in the performance and aesthetics of plastics and to showcase innovative solutions BASF offers for plastic applications,” said Markus Kamieth, Group Vice President, Performance Chemicals, for BASF in North America.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and has approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.