SOUTHFIELD, MI, September 24, 2009 – BASF Automotive Refinish Solutions today announced that it has launched a new version of its carizzmacolors.com Web site. The site is devoted exclusively to BASF’s R-M® CARIZZMA brand of automotive refinish paints.

New multilingual content designed for this Web site brings fresh information to the growing youth market, custom car enthusiasts, and the motorcycle and recreational vehicle community. 

New carizzmacolors.com content areas include:

• News section using a blog style format and easy-to-locate topics;  
• User ability to register and manage subscriptions to the CARIZZMA news feed;
• Article sharing with popular social media sites, such as Facebook, Twitter, Flickr, YouTube and Myspace;
• RSS feeds to support popular news aggregators;
• Photo gallery incorporates lightbox effect for easier photo album navigation;
• Keyword search tool

The Web site also features some of the custom cars BASF will highlight in its SEMA booth 21442 this year. See and read about a super hot 2010 Camaro designed by Sound Choice and Performance; and a Stillen Nissan GT-R Targa race car that simply flies...and is covered in CARIZZMA paint.

Be sure to visit http://www.carizzmacolors.com and register for an account today!

www.basfrefinish.com

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than €62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.