SOUTHFIELD, MI, December 17, 2008 – BASF Automotive Refinish, the leader in waterborne aftermarket systems, today announced that it has launched a multilingual version of its Web site, basfrefinish.com. The new site goes live this week and will accommodate users in English, French Canadian and Spanish languages.

"BASF is committed to supporting all of its customers in the North American region,” said Brent Wallace, BASF Brand Manager.  “Providing users a multilingual functionality is one more example of how we can help our customers be more successful, by providing them the information and tools they need in the language of their choice. We are dedicated to continuously expanding our Web language capabilities in the future."

The BASF Refinish Web site is designed specifically for collision repair shops and distributors, which gives them access to business management tools and product and color information. It allows customers immediate access to literature, technical information, bulletins, Material Safety Data Sheets (MSDSs), and BASF’s world class line of eBusiness tools, which includes SmartTools, Color tools and Vision Plus On-line customer business solutions.

Go to basfrefnish.com to learn more about BASF Automotive Refinish Solutions.

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BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.