ORLANDO, FL, January 31, 2008 – 2008 Golf Industry Show – Golf course superintendents, lawn care operators and nursery growers can save intensive weeding labor and costs on more than 350 species of ornamentals with grass selective, postemergent  Segment™ herbicide from BASF Turf & Ornamentals.

Segment offers selective control of weed problems in centipedegrass, annual bluegrass, and established fine and tall fescue turfgrasses. Turf pros and commercial growers can enjoy control with no injury to labeled ornamental plants at any stage of growth.  In addition, Segment is the only postemergent grass herbicide that can be applied directly to trees or shrubs at any stage of growth, even at seedling and bud break stages. 

“Superintendents, lawn care operators and growers all want pest control flexibility that minimizes labor costs,” said Dr. Toni Bucci, business manager, BASF Turf & Ornamentals. “With herbicides, that means broad-spectrum control of their most common grass weeds and a product that can be easily tank mixed to control even more weed species. Segment meets that need.”

Segment is federally labeled by the Environmental Protection Agency.  Approved use sites for Segment include golf courses, bedding plants, ground covers, wildflowers, public buildings and recreation areas, shrubs and landscape areas, fences and hedgerows, general indoor/outdoor areas, plant nurseries and potting soils.

The active ingredient in Segment is sethoxydim, a member of the clyclohexanedione chemical family. Segment rapidly enters grass plants through the foliage and translocates throughout the weed. This inhibits the biosynthesis of lipids in grass species, including bermudagrass, crabgrass, goosegrass, and more than 25 others. Segment is rainfast in one hour. Its application rate is 8 oz. per 1,000 sq. ft.

For more information about BASF Turf & Ornamentals visit www.betterturf.com and www.betterplants.com.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

With sales of €3,079 million in 2006, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.
BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at www.basf.com.