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BASF introduces Uvinul A Plus to the North American cosmetics market
New UV absorber offers stability, long-life and flexibility with commonly used sunscreens

MOUNT OLIVE, N.J., February 27, 2004 -- BASF is introducing an innovative ultraviolet light (UV) absorber that will help sunscreen and cosmetic manufacturers fill a gap in their suncare product lines.

Uvinul® A Plus, a photostable, organic UVA absorber, is now available for sale in North America. It can be used in sun care products sold for use in Mexico and Europe, and for product protection in the United States.

"While competitive products destabilize when exposed to sunlight, Uvinul A Plus offers reliable protection against UVA rays that penetrate deeper into the skin over long periods without the need for additional stabilization," said Alyson Emanuel, Director, Cosmetic Ingredients for BASF in North America. "Uvinul A Plus is highly compatible with commonly used sunscreens, and can be combined easily with other organic and inorganic UV filters to produce sunscreens and other cosmetic products."

In addition to Uvinul A Plus, which protects against UVA radiation up to wavelengths of 400 nanometers, inorganic pigments such as zinc oxide or titanium dioxide can be used to achieve the broadest possible range of absorption and enhance UV protection. BASF is a leading manufacturer of UV absorbers for sun care and a single source supplier of all the important UVA and UVB filters for cosmetics.

BASF: Helping Make Products Better™
BASF is the world’s leading chemical company, offering its customers a range of high-performance products, including chemicals, plastics, performance products, agricultural products, fine chemicals as well as crude oil and natural gas. Its distinctive approach to integration, known in German as “Verbund,” is its strength. It enables BASF to achieve cost leadership and gives the company a competitive advantage. BASF conducts its business in accordance with the principles of sustainable development. In 2002, BASF had sales of $34 billion and more than 89,000 employees worldwide. BASF Corporation is the North American affiliate of BASF AG, Ludwigshafen, Germany. In North America, 2002 sales were approximately $8.2 billion and the company employs approximately 12,000 people. For more information or to receive news releases by e-mail, visit www.basf.com/usa.

For more information, contact:
John C. Schmidt
BASF Corporation
Tel: (973) 426-2168
E-mail: schmidj1@basf.com

     
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