BASF Corporation is committed to
providing products and services that make products
better. To accomplish this, quality is integrated
into the way we conduct our business. Quality is the
responsibility of all employees.
Through Business Process Excellence
initiatives, BASF continuously enhances its quality
efforts, raising the bar to take quality improvement
to the next level. Business Process Excellence, like
Verbund,
is an integrated approach to quality that seeks improvement
across business lines to strengthen BASF as a whole.
Using this approach, cross-functional
teams identify and recognize best practices and implement
them throughout the organization.
Specific improvement initiatives at
BASF take on many forms; however, they all have the
same desired results - improving customer satisfaction
and adding value to the company's bottom line.
BASF implements quality today by focusing
on improving effectiveness and efficiency, sharing
best practices, empowering employees and fostering
teamwork. There are numerous examples of "Quality
in Action" within BASF Corporation, including Site
Process Optimization (SPO) and Logistics Process Optimization
(LPO) initiatives and countless other initiatives
that employees implement every day. Sharing ideas
and successes is promoted through a company-wide knowledge
base and awareness events such as annual poster displays.
The Chairman's Quality Award process recognizes objective,
measurable results of continuous improvement activities
throughout the Company.
BASF Corporation has achieved more
than 30 ISO 9000 and QS-9000 certifications, and a
growing number of ISO 14000 certifications.
BASF Corporation is a member of the
American Productivity and Quality Center and the American
Society for Quality.
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