BASF's Luran® S ASA is bringing color to the residential
vinyl fencing market
Color retention properties make copolymer an attractive alternative
to PVC capstocks
FLORHAM PARK, N.J., September 27, 2004 -- BASF has launched an
initiative to bring the proven performance of Luran S acrylonitrile-styrene-acrylate
(ASA) resin as a weatherable capstock for light to midrange colors
to the home vinyl fence market.
Luran S ASA is already widely used as a capstock for vinyl siding
due to its durability and fade- resistance properties in all climates,
allowing manufacturers to offer homeowners a broader range of colors.
"Vinyl fencing has been a high growth market over the past
few years because it does not require the same upkeep as wood fences,"
said Doyle Robertson, Market Development Manager of BASF's Styrenic
Copolymers business in North America. "Homeowners have embraced
the low-maintenance features of vinyl fencing, but want more choices
in color. Luran S ASA gives fence manufacturers the opportunity
to offer a high-quality vinyl fence in a broad range of architectural
colors that resists fading better than competitive materials."
Vinyl fencing capped with Luran S ASA resin has been shown to retain
its color much longer than products using PVC for this component,
Robertson added. "Unlike PVC, Luran S ASA does not chalk and
its resistance to fading holds up in all geographic regions -- even
those with high UV levels in which only a limited palette range
could be offered in traditional materials due to significant color-shifting
Luran S ASA resins are compatible with the PVC base used for vinyl
fencing and runs on standard PVC equipment, so conversions to the
copolymer do not require a significant capital investment.
"Essentially, Luran S ASA resin provides premium performance
without a premium cost," Robertson concluded. "It is 25
percent less dense than PVC, and vinyl fence manufacturers are able
to produce a thinner capstock to achieve comparable performance.
Reducing the amount of prime material needed to produce the capstock
along with the amount of concentrate needed to color it makes Luran
S ASA resin a cost-effective solution for our customers."
More information is available on the Internet on BASF's Styrenic
Copolymers business at www.plasticsportal.com/usa.
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BASF Corporation, headquartered in New Jersey, is the North American
affiliate of BASF AG, Ludwigshafen, Germany. We employ about 11,000
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For more information, contact:
David A. Elliott
Tel: (734) 324-6148