BASF teaches paint fundamentals to Jaguar, Land Rover field service
Seminar covers factory and refinish paint technologies and paint repair
SOUTHFIELD, Mich., May 3, 2004 -- Seventeen North American Field Service
Engineers from automakers Jaguar and Land Rover recently completed an
intensive three-day seminar called "Paint Fundamentals" at BASF's
Coatings Campus in Southfield, Mich. The seminar included information
on the latest technologies, processes and products in automotive Original
Equipment Manufacturer (OEM) and refinish paints.
"Field Service Engineers are naturally inquisitive individuals,
eager to learn more about all things automotive," said Scott Tucker,
Manager, Dealer Technical Support for Jaguar and Land Rover. "This
seminar certainly increased our group's understanding of automotive paint
systems and the repair process."
The seminar was conducted by research chemists and application specialists
from BASF's Automotive OEM and Automotive Refinish Coatings businesses.
According to Joe Skurka, Manager of OEM Relations for BASF's Automotive
Refinish business in North America, the purpose of the seminar was to
familiarize the service engineers with automotive coatings chemistry and
with the relationship between original equipment paint applied at the
factory and the paint and application processes used in collision repair
"As a major worldwide supplier of paints to the automotive OEM and
refinish industries, BASF ensures that OEM and refinish paint technologies
are compatible and that the finish of a repaired vehicle is indistinguishable
from its factory finish," said Skurka. "The field service engineers
serve as the technical liaison between the factory and the dealership's
collision repair shop, and the seminar was designed to teach them about
the technical requirements and issues involved in paint repair."
In addition to basic paint chemistry, the seminar covered OEM application
processes and OEM color development and control. BASF's Application and
Research Center in Southfield includes a 17,000-gallon primer tank and
state-of-the-art robotic spray equipment. The seminar participants were
able to see how car bodies are painted in an assembly plant. "Seeing
this process up close takes some of the mystery out of how cars get painted,"
The seminar's second day was devoted to the repair process. Participants
learned how to identify common paint defects and their causes, and practiced
repairing automotive panels. The third day included a lively roundtable
discussion about painting and repairing vehicles.
Skurka pointed out that BASF supplies factory finishes to nearly every
auto manufacturer in the world, and that the company's Glasurit and R-M
refinish systems are widely approved for warranty repairs.
"This combination of world-class OEM and refinish paint systems
means that the OEMs can rely on BASF to provide a complete solution to
their coatings needs," Skurka added.
BASF - The Chemical Company. We don't make a lot of the products you
buy. We make a lot of the products you buy better.®
BASF Corporation, headquartered in New Jersey, is the North American affiliate
of BASF AG, Ludwigshafen, Germany. We employ about 11,000 people in North
America and had sales of approximately $9 billion in 2003. For more information
about BASF's North American operations, or to sign up to receive news
releases by e-mail, visit www.basf.com/usa.
BASF is the world's leading chemical company. Our goal is to grow profitably
and further increase the value of our company. We help our customers to
be more successful through intelligent system solutions and high-quality
products. BASF's portfolio ranges from chemicals, plastics, performance
products, agricultural products and fine chemicals to crude oil and natural
gas. Through new technologies we can tap into additional market opportunities.
We conduct our business in accordance with the principles of sustainable
development. In 2003, BASF had sales of approximately $42 billion and
over 87,000 employees worldwide. Further information on BASF is available
on the Internet at www.basf.com.
Glasurit is a registered trademark of BASF Coatings AG. R-M is a registered
trademark of BASF Corporation. Helping Make Products Better is a trademark
of BASF Corporation.
For more information, contact:
Tel: (248) 948-2088