BASF Corporation's Automotive OEM Coatings group delivers a full-range coatings
portfolio directly to the major automotive manufacturers and their suppliers in
North America, and offers the advantage of a global expertise and network to meet
customer requirements and quality standards worldwide. The group is part of the
worldwide BASF Coatings Division.
Perhaps the most individual aspect of what
in an automobile appeals to consumers is color. BASF provides a full-breadth of
color solutions and extensive color development capabilities that enable our customers
to produce cars that capture the attention and appeal of individual car owners.
At BASF, We don't make the car. We make the car more colorful.™