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Styrenic Foams News Release

Fortune Rating Puts BASF Number One in the Global Chemical Industry

?Jury of Peers? Puts BASF in Top Spot For Each of Nine Key Attributes

MOUNT OLIVE, N.J. (February 26, 2003) -- BASF has been ranked as the number one chemical company in the world by the new Fortune magazine ?Global Most Admired Companies? ranking.

In addition to its number one industry ranking overall, BASF was ranked number one in each of nine attributes of reputation:

  • Quality of management
  • Quality of products and services
  • Innovation
  • Long-term investment value
  • Financial strength
  • Ability to attract, develop and retain talent
  • Responsibility to the community and the environment
  • Wise use of corporate assets
  • Global business acumen

To compile Fortune?s Global Most Admired Companies rankings, the Hay Group surveyed more than 10,000 directors, executives and managers at 345 companies around the world. Each respondent was asked to rank the other companies in his or her industry on nine attributes, and the average of those scores was used to compile the industry lists. Fortune also publishes a ranking of ?America?s Most Admired Companies.? Chemical companies included in the global ranking are:

Company Rank Score
BASF 1 7.12
DuPont de Nemours (E.I.) 2 6.44
Bayer 3 5.92
PPG Industries 4 5.91
Dow Chemical 5 5.72
Akzo Nobel 6 5.53
Norsk Hydro 7 4.81
Solvay 8 4.63
Sumitomo Chemical Industries 9 4.56
Imperial Chemical Industries 10 4.55
Ashland 11 4.44
Mitsubishi Chemical 12 4.35
Asahi Kasei 13 4.21

?The chemical industry is a global business serving global customers so we believe the global ranking is an important reflection on BASF. The Fortune methodology is significant because industry rankings are derived from your competitors within the industry. This is a jury of your peers. Reputation is the cumulative reflection of all aspects of your brand. We are pleased to see that our brand is delivering value globally and in North America and we are committed to building the brand further through our communications and, even more importantly, through the positive customer experiences that we deliver,? explained Donald J. McGrath, vice president of corporate communications for BASF in North America.

BASF: Helping Make Products Better™
BASF is the world’s leading chemical company, offering its customers a range of high-performance products, including chemicals, plastics, performance products, agricultural products, fine chemicals as well as crude oil and natural gas. Its distinctive approach to integration, known in German as “Verbund,” is its strength. It enables BASF to achieve cost leadership and gives the company a competitive advantage. BASF conducts its business in accordance with the principles of sustainable development. In 2002, BASF had sales of $34 billion and more than 89,000 employees worldwide. BASF Corporation is the North American affiliate of BASF AG, Ludwigshafen, Germany. In North America, 2002 sales were approximately $8.2 billion and the company employs approximately 13,000 people. For more information or to receive news releases by e-mail, visit

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